Project Title
Duti FasTag
Platform
Native Mobile Application (iOS and Android)
Tags
Product Design
Toll Collection System
About
Duti is a mobile application for FASTag, a toll collection system in India that allows for cashless payment of toll charges. The project aims to create an intuitive and user-friendly interface that allows users to easily manage their FASTag accounts, make toll payments, and have a streamlined experience while using the application.
Ask
Design an application to manage FasTag toll collection
Must have:
🚀 Buy FasTag and manage vehicle
🚀 Add a wallet feature to pay tolls via FasTag
🚀 View transaction and travel history
Design Research
About the Research
To obtain crucial knowledge and comprehend the desires and requirements of our intended audience, I utilized a combination of methods, such as administering a questionnaire, executing a competitor evaluation, developing user profiles, and implementing empathy maps. This all-inclusive research technique helped us collect varied viewpoints and detect potential issues and possibilities in the toll payment app industry.
In summary, this extensive research methodology supplied us with invaluable information regarding our potential clientele's preferences and challenges when using toll-collection applications.
Competitive Analysis
Low Features
Low User Experience
Low Features
High User Experience
High Features
Low User Experience
High Features
High User Experience
Empathy Mapping
User Survey
About the Research
The results of this survey indicate that some users are unhappy with the overall design and user experience of the FasTag application, finding it challenging to navigate. However, a significant number of users encounter technical issues while using the app, and customer support is considered mediocre or unsatisfactory.
This feedback can be employed to improve the app and address the concerns raised by users.
Findings
Research Findings
Following extensive user research encompassing user surveys and competitive assessments, we discovered several crucial factors to consider during the ideation and design process.
User Requirements
Automatic deduction option should to be included for quicker toll transactions
Pain points
Using FasTag for toll transactions can be challenging, as there aren't any reliable applications
Must-have Requirements
Navigation should be seamless and incorporate one-tap functions in the application
Other Issues
90% of FasTag users feel dissatisfied when required to seek approval for payments while driving
Ideation
Ideation Sketches
After acquiring numerous useful learnings from the user feedback, I managed to develop various conceptual drawings addressing user requirements and enhancing the overall User Experience.
Below are some conceptual sketches for the mobile app:
Wireframes
About the wireframes
After comprehending the design and structure through initial ideation drafts, creating high-fidelity wireframes for developers, stakeholders, and product managers became more seamless.
Showcased below are two high-fidelity wireframes devised for both mobile and web applications:
Outcomes
Project Outcomes
This undertaking provided me with insightful viewpoints on toll gathering systems and highways. It presented a thrilling challenge that allowed me to address the requirements of daily FasTag consumers. The user interface garnered praise from users, owing to an in-depth competitive examination and empathy mapping.
This project highlights the following success indicators:
Conversion Rate
A faster and simple to utilise app was created, enabling users to effortlessly add funds and pay tolls
User Engagement
Throughout the testing stage, a maximum of 2x growth in monthly active users was observed.
Customer Satisfaction
Clients expressed increased satisfaction because they believed all user needs were met.
